It would be best if you had a focus on creating a digital marketing plan for your startup in 2020. In this blog, you will learn the exact steps you need to plan a marketing strategy, create content, and assess your efforts.
Set Future Goals
Your strategies must be propelled by purpose in order to stay effectual.
Keep the future trends in mind and set overall business goals for at least a year and then scale back to six months, three months, and the current month.
Determine KPIs (Key Performance Indicators) to evaluate how well your strategy has played its part.
Create a digital marketing plan and decide the marketing tools you’re going to utilize.
Implement your planned strategies consistently. Monitor your progress after each stage and look for any changes.
Analyze the outcome and work on adding values and updates that are needed to stay one step ahead.
Digital Marketing Channels
There are a lot of digital marketing platforms to increase your company’s brand awareness. Give valuable content that serves your audience well on the platforms they visit frequently.
Google AdWords lends budgeting options and measurement tools. They help you stay in line with your marketing plans.
SEO and Content Marketing are the sole factors that can generate organic traffic to your website.
Engage your audience using Email lists, ideally within a specific time interval.
Social media advertising gives access to diverse audience groups who frequently stay active in social media.
Display advertisement placements: banner ads, video ads, and interactive ads on third party websites.
Affiliate marketing is especially helpful if you do not have the manpower or time to market online.
Content Creation & Sharing
Content relates to blog posts, images, videos, tweets, and other informative & promotional articles. Make sure the content you create supports your digital marketing plan. You should have a responsive website. Almost half of the traffic for your website comes from mobile devices. Ensure that your web pages adapt to users’ screen sizes; thus, you don’t lose organic traffic.
Research and prepare a document on what type of content your audiences are interested in.
Generate a list of content ideas to serve your audience best.
Look for reports, trends, videos, whitepapers, and other related information that can support your content creation goals.
Share the content through videos, infographics, podcasts, and blogs.
After creating your content, ask yourself or fellow members how the content can be improved.
Present the content to your audience and wait for effective results.
There are a few proven ways that you can make use of to share content into your digital marketing plan for 2020.
Blog Posts
Always remember to add sharing buttons for various social media apps. The buttons can be anywhere; the top, bottom, or side of each post.
Create catchy GIFs or Instagram posts. They should be readily available for readers to share on the go.
Social Media Sharing
Schedule posts to appear on your favorite social media applications.
Share your content on all of your social media accounts.
Create an attractive graphic related to your content.
Send engaging posts to your Email list along with updates or exclusive promotions.
